Hogan Lovells US LLP

Intellectual Property

Partner

Well-versed in IP litigation, Morten Petersenn advises on the field of trademarks, designs, copyrights and false advertisement claims.

Morten's key area lies in the field of the internet. He often advises on conflicts related to online shops or online marketing, such as domain name conflicts, fake websites, non-compliance of websites or mobile advertisement with regulatory rules.

Morten has a large number of clients from the fashion and luxury industry as well as manufacturers and distributors of consumer products. For example, Morten has represented clients in parallel import cases of textile products originating outside the EU. He also often litigates cases involving counterfeits or lookalike products from competitors. He represents clients in unfair competition cases, often regarding misleading statements or comparative advertising.

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