A popular destination for start-ups and established tech companies alike, B/Luz is regarded as an ‘extremely technical firm’ that is equipped to assist with an array of sector-related mandates, including technology agreements (such as software development agreements and technology licenses), joint venture contracts, as well as regulatory and IP issues. The practice is jointly led by Pedro Ramos, Vanessa Pirró and Fernando Bousso: known for his work in digital media, advertising and IT, Ramos is a key contact for international tech companies; Pirró focuses on technology transactions, IP and data protection issues; and Bousso mainly advises start-ups, high-tech and AdTech companies on tech and data privacy matters. Bruna Castanheira de Freitas, who coordinates tech regulatory mandates, is a name to note for emerging areas like AI and urban mobility. Associate Andressa Bizutti is skilled in advising advertising, social media and streaming companies on regulatory matters.
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‘An extremely technical firm that seeks to get closer to our business in a way that no other partner does. When we need them, we know they will deliver the most complete, up-to-date and sublime advice.’
‘Fernando Bousso, Andressa Bizzuti, and Vanessa Pirró all have technical and business excellence.’
‘The firm has a differentiated command of knowledge about advertising regulation and its political context in this segment.’
‘Andressa Bizutti has deep knowledge on various topics that permeate the media and technology industries.’
‘B/Luz is an innovative firm committed to excellence. It has a team of qualified professionals committed to continuous improvement. They combine their professional practice with the production of guidance documents derived from rigorous research in the areas of activity. The firm is an excellent combination of quality legal services with innovation and the use of technological tools.’
‘Fernando Bousso and Pedro Ramos both have excellent technical knowledge, their work is of high quality, they are accessible, dynamic professionals with a business vision.’
‘In my view, the firm has a big difference, which is innovation and inclusion. The B/Luz lawyers I interact with have direct and simple communication. In my view, the firm is well ahead of other firms, not only focusing on technically legal services, but on other relevant demands.’
‘Vanessa Pirró is always willing to help and is very responsible.’
Kernmandanten
- Anheuser-Busch InBev
- TikTok (ByteDance)
- TIM
- Warner Bros Discovery
- Samsung
- Mercedes-Benz
- Accenture
- Whirlpool
- Embraer
- Paramount Global
Highlight-Mandate
- Advised the Interactive Advertising Bureau (IAB) on its policy efforts, creating memos and position papers to support digital advertising.
- Advised Terracota Ventures and Seed 2 Fundo de Investimento e Participações on the legal aspects of ArqGen investment round of R$6.2m.
- Advised Paramount Global on the development of an agreement to support the client's growth in Brazil's advertising and video streaming industry.
Anwält*innen
Führende Partner*innen
Die stärksten Partner*innen ihres Praxisbereichs, die eine führende Rolle in signifikanten Mandaten einnehmen und weitreichende Anerkennung unter Wettbewerbern und Mandanten genießen.
Praxisleitung
Pedro Ramos; Vanessa Pirró; Fernando Bousso
Weitere Kernanwält*innen
Bruna Castanheira de Freitas; Andressa Bizutti